Alumae

✨ Foundation that instantly adapts to your skin tone 💄 Stick foundation with a natural, radiant finish 🌸 One shade, flawless results on every skin tone ⚡ Fast, hydrating and effortless makeup 🔥 The viral foundation taking over TikTok — Shop now

✨ SMART MAKEUP

Automatically adapts to your skin tone upon application. Evens, brightens and conceals in seconds with a lightweight texture and a natural finish, without complications.

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SMART SHADE

Changes and instantly adapts to your unique skin tone when applied.

✨

NATURAL FINISH

Achieve fresh, radiant skin with no cakey or mask-like effect.

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HYDRATING FORMULA

Creamy texture that hydrates and blends effortlessly.

🖌️

DUAL FUNCTION

Foundation and concealer in one stick with a built-in brush.

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for a price you won't find anywhere else.

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ONE FOUNDATION FOR ALL SKIN TONES

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“It adapts perfectly to my skin tone. I didn’t have to choose a shade. Natural and radiant.”

@LauraGlow

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“I tested it on camera and the color change is real. Even skin in seconds.”

@MiaBeautyLab

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“Lightweight, hydrating, and no cakey feel. Perfect for everyday wear.”

@SofiMakeup

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“One foundation for everyone. Creamy texture that blends effortlessly.”

@ClaraSkin

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“I thought it was just marketing, but it really works. Effortless natural glow.”

@NinaBeauty

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“Perfect when you’re short on time. One stick and you’re ready.”

@EmmaGlowUp

@LauraGlow

@MiaBeautyLab

@SofiMakeup

@ClaraSkin

@NinaBeauty

@EmmaGlowUp

What Our Customers Are Saying

★★★★★

“Arrived fast and perfect.”

It arrived quickly, exactly as I ordered.

★★★★★

“Sealed and well packaged.”

The foundation stick arrived in a sealed box. I still need to try it.

★★★★☆

“Soft texture and easy to use.”

I tested it on my hand and it looks good, with a nice texture. I’ll see how it performs on the face, but it’s very easy to apply and doesn’t stain—creates a very pleasant blurred effect.

★★★★★

“Excellent primer-like effect.”

Amazing product. It feels more like a makeup primer; it smooths and minimizes pores. For my skin it’s not enough on its own, and I’d like to add a foundation on top, but it’s ideal for smooth skin.